The LPG is seeking a full-time (35 hours per week) contract Marketing Manager to cover a parental leave beginning January 3, 2022 and ending June 16, 2023. This position is for a publishing professional interested in supporting independent Canadian literary publishers. The ideal candidate will be creative, curious, and well organized, and they will have a passion for reading and publishing.
Summary of Responsibilities
The Marketing Manager position includes both member-facing and internal organizational roles that support member success, quality assurance, financial management, communications, smooth office functioning, and team building.
Event Marketing
- Organize and staff events, managing collective representation at 6 – 8 trade shows/conferences/festivals (both virtual and in-person) annually
- Coordinate bookstore co-op program to market members’ books, supporting with social media assets and messaging
All Lit Up (ALU)
- Plan and execute three collective marketing campaigns annually on All Lit Up
- Manage and execute content strategy for site, liaising with colleagues; commission and edit paid content; maintain an editorial calendar for the ALU blog that is updated 4x/week
- Manage merchandising, order fulfilment, and customer service
- Track sales trends
- Weekly BNC sales reporting
Design
- Design collective marketing campaign branding
- Design/contribute to monthly headers for Facebook and Twitter
- Create new headers for All Lit Up as needed
- Design and create LPG-branded materials as needed
Communications:
- Run social media accounts (Facebook, Twitter, Instagram)
- Produce written program updates
- Communicate with members about marketing opportunities and other matters
- Liaise with partner organizations and represent LPG at events and meetings
Administrative
- Maintain budget for annual marketing activities based on provided granting guidelines and contributions
- Onboard new members for marketing programs and All Lit Up
- Provide proofreading, research, and other support as assigned
Qualifications
- Demonstrated advanced knowledge of book marketing concepts and strategies
- Advanced design skills using Adobe Creative Suite and Canva
- Proficiency with Microsoft Word, Excel, and MailChimp
- Proficiency with FileMaker would be an asset
- Strong critical thinking and writing skills, with attention to detail
- Strong interpersonal communications skills, including by phone and videoconference
- Self-starter who can work independently and as part of a team (currently working remotely)
- Post-secondary education, ideally in publishing or a related field, or equivalent relevant work experience
Compensation
$40,000 – $50,000 annually, depending on experience
Location
The LPG’s office is in Toronto at 234 Eglinton Ave. E., Suite 401. While we are currently working remotely due to the pandemic, in-office operations are expected to resume in the future. Remote applicants are welcome.
Deadline (Extended): Monday, November 8, 2021 at 11:59 pm ET
To Apply
To apply, please fill out our application form and email your résumé and cover letter AS A SINGLE DOCUMENT (Word or PDF) to hiring@lpg.ca no later than Monday, November 8, 2021 at 11:59 pm (ET). No phone calls, please. We thank all applicants and advise that only those selected for an interview will be contacted.
The LPG embraces diversity and is committed to creating an inclusive workplace that is free of harassment and discrimination. We have adopted a Code of Conduct to guide our interactions. We encourage applications from BIPOC, disabled, and LGBTQ2+ applicants, and others facing barriers to employment.
In accordance with Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided in all parts of the hiring process. Applicants should make their needs known in advance to hiring@lpg.ca.
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About the Literary Press Group
Founded in 1975, the LPG is a not-for-profit association that represents Canadian-owned and -operated literary book publishers from coast to coast. Our members produce books by some of Canada’s most innovative and creative writers, giving readers access to diverse voices that have not been well represented in mainstream publishing. In addition to their cultural contributions, LPG members are small businesses that support local economies through the full range of their business activities, from editorial, design, and production to marketing, sales, and distribution.
The LPG advocates for members and for Canadian literary culture; manages a collective sales force; offers distribution services; operates the online book retailer All Lit Up; provides professional development and knowledge-sharing opportunities; and represents member publishers at national and international events. We gratefully acknowledge the support of the Canadian Government through the Canada Book Fund and Canada Council for the Arts, and of the Ontario Government through the Ontario Arts Council.
To learn more, please visit https://www.lpg.ca/ and https://alllitup.ca/