LPG Webinar: Building & Using an Author Questionnaire with Cynara Geissler, Arsenal Pulp Press

Join us in a webinar with Cynara Geissler of Arsenal Pulp Press exploring the importance of building and using an author questionnaire!

An author questionnaire (AQ) is a foundational tool for gathering key information to market and publicize a book. It's also a unique, early opportunity to prepare your author for the sales and marketing cycle and get them thinking about their book in a different way.

Using her industry expertise, Cynara will walk through the role of author questionnaires in a book’s lifecycle and share practical advice for creating one that helps you get what you need from your author to successfully bring their book to market. 

Over the course of an hour, Cynara will break down how to build (and actually use) an effective author questionnaire. Attendees can expect to hear: 

• What an author questionnaire is and why it matters

• Things you might not have thought to include in your AQ

• How Arsenal’s AQ has evolved over time

• Using AQ information to support marketing, publicity, and more

This webinar will run from 2:00 to 3:00 pm EST, with time set aside for questions before closing.

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Cynara Geissler (she/her) is the Director of Marketing and Publicity at Arsenal Pulp Press. She was part of the 2009-2010 Master of Publishing cohort at Simon Fraser University. She is a current active board member of Books BC and an ongoing ACP (Association of Canadian Publishers) publishing mentor in the areas of marketing, publicity, and author care.